I am currently an Associate Professor of Marketing at The College of Business and Economics, University of Tasmania. Previously, I was teaching at The Labovitz School of Business and Economics, University of Minnesota Duluth, USA and at The Department of Marketing, Griffith University, Australia. I received a PhD in Marketing from the School of Marketing, University of New South Wales, Australia.
My research focuses on social issues and social changes through multidisciplinary approaches. My particular research interests are consumers’ religiosity, social marketing, and consumer ethics. I have extensive experience managing and conducting research using multiple methodologies including surveys, systematic reviews and depth interviews. I have published in outlets such as Journal of the Academy of Marketing Science, Journal of International Business Studies, European Journal of Marketing, Journal of Public Policy and Marketing, Industrial Marketing Management, Journal of Business Ethics, Journal of Retailing and Consumer Services and many more.